The National Healthy Marriage Institute

Marriage

The Keystone of Society is
Healthy Marriages


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Strategic Plan

 

Vision:

Help more children, women, men and communities access the benefits associated with healthy marriages.


Mission:

To create products and services to help heterosexual couples form and sustain healthy marriages.


While our products and services will not be designed to meet the specific needs of homosexual married couples and heterosexual or homosexual couples who never plan on marrying, these couples are welcome to use our products and services to strengthen their relationships.


Objectives:

1. Increase the number of people who are aware of the benefits of healthy marriages.
2. Increase the number of people who are aware of and use the products and services that can increase their likelihood of forming and sustaining a healthy marriage.
3. Increase the number of children raised by parents in a healthy marriage.
4. Increase the number of men and women who form and sustain a healthy marriage.


Organizational Values

1. Integrity
2. Open-mindedness
3. Courage to take calculated risks and make honest mistakes
4. Cost-effectiveness
5. Fostering a spirit of humility
6. Encouraging and supporting team members in taking initiative
7. Effective teamwork
8. Creativity
9. Respect
10. Diligence in being innovative and effective in all we do


Strategies:

1. Develop resources that will highlight existing products and services that are available to help people form and sustain healthy marriages.

2. Develop a social enterprise corporation to serve as the vehicle to develop and market
.products and services to strengthen marriages and families. Our social enterprise corporation will be unique in the following ways:

The institute will have a double bottom line. The first bottom line will be measured by the amount of positive social impact the institute is able to create. The second bottom line will be measured by the amount of revenue the institute is able to generate. However the institute will never issue traditional dividends to its stockholders. Instead all of the revenue will be invested back into the institute in ways that will increase the social impact bottom line.

The institute will however issue virtual dividends to investors. Investors will have the option of designating up to 25% of their virtual dividend towards the development or improvement of the product or service of their choice that is on the institute's list of ideas. This will allow those stockholders who so choose to play an active role in the development of products and services to strengthen marriages and families. The remaining 75% of the virtual dividend will be invested into other ideas on the list as directed by the board of directors.

The stockholders will also be compensated with the feeling that comes from knowing their investment is helping children, women, men and communities gain access to the benefits of healthy marriages. If they ever choose to sell their stock there is the possibility it will have increased in value and they will make a financial profit in. However, as with all stock, there also remains the possibility that it will have decreased in value or lost all of its value.

Investors will also have the option of designating up to 25% of their initial investment to go towards the development or improvement of the product or service of their choice that is on our list of ideas.


The institute's accounting system will be transparent. Meaning that at the end of each business day all accounting numbers will be uploaded to institute's website for anyone to review.

The total compensation package for any individual employed by the institute will never exceed more than $100,000 a year at the 2004 value of the dollar.

Paid team members will have the opportunity to participate in a form of profit sharing on the products they help develop or services they deliver. A portion of the revenue they help generate will be available to them to use in a variety of ways including: financing additional products
or services they want to bring to market, pay for reasonable raises for themselves, buy additional paid vacation days up to a total of 30 days per year, contribute up to 7% of their salary to their retirement account, pay for their health insurance and fully fund their health savings account, pay for reasonable amounts of continuing education that is related to their ability to help the rest of the team accomplish the mission of the Institute, and other benefits as approved by the board of directors.

The Institute will have an online virtual headquarters rather than a physical headquarters. All team members will telecommute from their homes or similar locations. Paid team members will be able to live anywhere in the world as long as they have an Internet connection. If part of their team position requires frequent travel, they must live within a reasonable proximity to a major airport.

No team member will be allowed to work more than 40 hours a week for the Institute unless a state of emergency has been declared on the project they are working on.

All team members will start off with the ability to use 10% of their Institute time each week to work on any project, related to the mission of the Institute, they desire. Time merit raises will be given to those who utilize the initial 10% effectively.


3. Develop evaluation strategies to measure the effectiveness of our efforts.

4. Develop a non-profit 501 c3 corporation to receive tax deductible donations to help implement our mission.

5. Recruit and train team members that include interns, volunteers, part-time and full-time paid team members to help implement the strategic and action plans.

Business Priorities:

1. Help couples form and sustain healthy marriages.
2. Provide the type of atmosphere and support that will help our team develop the types of products and services that will help couples form and sustain healthy marriages.
3. Generate enough revenue to accomplish our first two priorities.


Mottos:

1. Make it happen in a way that is uplifting to everyone involved
2. Do what needs to be done, when it needs to be done
3. Acknowledge, move on
4. Strive to develop superior products with superior packaging